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From 1.2x to 3x ROAS.
In three months.
How we turned BWT Experiences' underperforming campaigns into a multi-channel growth engine — while cutting CPL by 40%.
A wellness brand stuck on a single channel
BWT Experiences is a leading innovator in virtual yoga, dedicated to bringing health and wellness directly to people's homes. Their mission is to make high-quality yoga sessions convenient and accessible for modern lifestyles.
When they came to us, their entire acquisition ran through one channel. ROAS was sitting at 1.2x — barely break-even. Cost per lead was climbing, and there was no visibility into what was actually working because tracking was broken across platforms.
They didn't need more spend. They needed infrastructure, clarity, and a system that could scale across channels without guessing.
Fix the data. Test everywhere. Scale what works.
We started with a comprehensive audit and found broken tracking across the website and marketing tools. We rebuilt the data layer with GA4, Meta Pixel, and Conversion API — giving us clean, reliable data to make decisions with.
We launched multiple test campaigns across placements and creative formats, experimenting with different languages, angles, and formats to find what resonated with their wellness audience.
Instead of over-investing in one platform, we expanded from a single acquisition channel to three — reducing dependency and unlocking new pockets of demand through Google and automation-powered retargeting.
90 days from break-even to profitable
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Tools we deployed
They didn't just run ads — they rebuilt our entire tracking, diversified our channels, and turned a break-even campaign into our most profitable growth engine.
— BWT Experiences
Stuck on one channel? Let's fix that.
Book a discovery call. We'll audit your funnel, find the gaps, and map out a plan — even if we don't end up working together.
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