Taj Hotels

Who are they?

One of the biggest hospitality chains in India & Abroad.


  • To increase awareness about newly launched properties & packages

  • To drive website conversions via Paid Media from Social channels.

Our Approach:

  • Extensive utilization of custom audiences & lookalike audiences to reach out to new but relevant audience groups.
  • High intent re-marketing was undertaken to convert users into paying customers. Criteria for this targeting was anyone who added a product to their cart but didn’t complete the purchase.

Campaign Results

  • Generated over 1000 purchases for various packages of the brand via the website at a cost of fewer than 300 Rs./ Transaction.
  • Reached over tens of lakhs of people with reach campaigns, improving the overall brand visibility and awareness about new packages/ properties.
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