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Radisson Blu Resorts & Spa, Karjat
Who are they?
A property of an international hotel chain situated in hill station near Mumbai & Pune.
Objective:
To increase the number of inbound leads to help support the sales team in increasing the overall conversions and stays at the property.
Our Approach:
- Running an on-facebook lead gen campaign with narrowed down targeting focusing on people who have shown an interest in the international chain.
- Uploading custom audiences (people who stayed at the property in past) & running ads on lookalike audiences of these custom audiences to find new users to target.
- Running extensive ads targeted towards users who have engaged with the Instagram page of the brand.
Campaign Results
- Generated over 2000+ high-quality leads at a cost of less then < 15 Rs. / Lead.
- Quality of leads helped double the conversion rates for the company and increased the revenue.
- Database of thousands of users helped the company’s e-mail marketing as well by enabling them to do more targeted up-sells & cross-sells.
