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Case Study — E-Commerce · D2C

Vijay Laxmi Boutique

How a 20-year-old Rajasthani boutique went digital and achieved 5.3x ROAS with a full-funnel growth system.

E-Commerce · Clothing Meta & Google Ads GA4 · Brevo · WhatsApp
ROAS Achieved
5.3x
AOV Growth
+37%
The Story

A heritage brand with 20 years of trust — but zero digital presence.

Vijay Laxmi Boutique is a 20-year-old boutique store from Bikaner, Rajasthan, known for bringing high-quality Jaipur prints designed in Rajasthan to women across the country. The brand had deep roots in the offline market — loyal customers, a strong reputation, and a product people loved.


When they transitioned to digital, the goals were clear: increase online conversions, operate highly profitable campaigns at scale, and increase the lifetime value of their customers. They needed a system that could translate decades of offline trust into measurable digital revenue.

Our Approach

Full-funnel system built on brand heritage.

1
Heritage-Led Creatives
We designed campaigns that built on the brand's rich offline legacy — helping new digital audiences connect with the brand on a deeper level through its 20-year story and authentic craftsmanship.
2
Full-Funnel Architecture
Implemented a complete marketing funnel across Facebook, Instagram & Google Ads to attract, engage, and convert users — powered by GA4, WhatsApp Automation, Brevo, and Merchant Centre.
3
Retention & LTV Focus
Built repeat purchase loops via WhatsApp and email automation through Brevo, combined with catalog campaigns — turning one-time buyers into loyal returning customers at a 27% rate.
5.3x
ROAS at Scale
+37%
Increase in AOV
27%
Returning User Rate
20yr
Heritage Digitized
"

AdComp understood our brand's soul. They didn't just run ads — they brought our 20-year legacy into the digital world in a way that felt authentic to who we are.

Vijay Laxmi Boutique — Founder
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