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ROAS from 0.7 to 2.2x
in 90 days.
Monkart was scaling blind — no structure, no system, and returns dropping with every rupee spent. We rebuilt everything from the ground up.
Monkart is an art-based lifestyle brand selling across Amazon and their own website. The product was resonating — customers loved what they made. But the advertising told a different story.
There was no system. No clear account structure, no bidding logic, no creative testing framework. Ad spend was going up, but ROAS was going down. At 0.7x, they were losing money on every sale driven by ads.
They didn't need more budget. They didn't need a new agency that would promise 5x ROAS. They needed someone to rebuild the foundation — and commit to the process.
We rebuilt the system.
Account Restructure
Tore down the existing setup. Built a new architecture with clean segmentation — separating brand, category, and competitor campaigns with proper budget allocation.
Bid & Budget System
Replaced random bid changes with a rules-based system. Every decision tied to data thresholds — not gut feeling. Stopped the daily tinkering that was resetting the algorithm.
Creative Framework
Built a structured testing framework for ad creatives across Amazon and D2C. Systematic iteration — not throwing things at the wall and hoping something works.
from Monkart.
growth system?
For brands doing ₹50L+/month. 90-day commitment. We own the outcome.
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