Key Takeaways Case studies don’t reveal how an agency operates — ask how they handled a failed engagement Any agency that leads with ads before asking about your margins is the wrong agency Guaranteed ROAS promises and 12-month lock-in contracts…

Wondering what is a good ROAS for Facebook ads in India? The answer isn’t what most brands expect. Key Takeaways:   ROAS in isolation tells you nothing about profitability Every D2C brand has a unique breakeven ROAS — based on…

If you’re trying to scale Facebook ads without killing your ROAS — this is for you. Most D2C brands think scaling Facebook ads means increasing budget. It doesn’t. More budget on a broken funnel doesn’t fix anything. It amplifies everything…

Key Takeaways ROAS doesn’t drop randomly — one broken stage in your funnel (CPM, CTR, frequency, CVR) brings down the whole number Ad frequency above 3 kills performance — your audience stops converting, not because your offer is bad but…