Taj Hotels
Who are they?
One of the biggest hospitality chains in India & Abroad.
Objective:
To increase awareness about newly launched properties & packages
To drive website conversions via Paid Media from Social channels.
Our Approach:
- Extensive utilization of custom audiences & lookalike audiences to reach out to new but relevant audience groups.
- High intent re-marketing was undertaken to convert users into paying customers. Criteria for this targeting was anyone who added a product to their cart but didn’t complete the purchase.
Campaign Results
- Generated over 1000 purchases for various packages of the brand via the website at a cost of fewer than 300 Rs./ Transaction.
- Reached over tens of lakhs of people with reach campaigns, improving the overall brand visibility and awareness about new packages/ properties.
