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AdComp Memos
Internal notes on scaling paid growth
Short weekly memos on Amazon, D2C, and performance marketing — written for operators making real decisions.
Most brands don’t struggle because ads stop working.
They struggle because too many things work at once — and it becomes unclear what actually matters.
- Performance looks fine.
- Dashboards are full.
- Decisions feel heavier than they should.
AdComp Memos exists for that phase.
This isn’t a sales funnel.
It’s a thinking layer for brands who aren’t ready to act yet, but don’t want to stay uninformed while they wait
- No promotions.
- No tactics-of-the-week.
- One memo per week.
What to expect?
Each memo is short and focused.
Topics usually include:
how paid channels interact at scale
where brands misread performance signals
why “working” systems still create friction
what breaks first as spend increases
how operators simplify decisions under pressure
Written from inside active accounts — not theory, not hype.
What this is not?
To be clear, this is not:
a newsletter
a growth hack feed
a case study library
a pitch disguised as content
If you’re looking for quick tactics or guarantees, this probably won’t be useful.
